Organic Search Reports

Organic or Natural Search Definition
An "organic" is a search generating results which are not paid (advertisements).

According some, these results are a more accurate reflection of popularity and common usage of a specific phrase. When you do SEO you are attempting to adjust the content of your Web pages to rank well in the organic search results.

Europa Analytics Reports
A beta version has been launched on May 2012, but with limited features:


 * 1) Search Words Reports (main search engines, 5 words max)
 * 2) Search Phrases Reports (being implemented)

Taxonomy

 * external vs internal search engines
 * country
 * grouped external search engines (google.com+google.at+google.be ... = GOOGLE, yahoo.com+yahoo.fr...=YAHOO and so on)
 * referrer ("real domain name")

Reports Details

 * Prompt


 * Starting date - default=empty
 * Ending date - default= empty
 * Select Webmart - default= empty
 * Select Section (optional) - default= empty
 * Select Country - default=All (could be changed for selection of just 1 country)
 * Aggregation ("interval") - default= month
 * Number of the most used Search phrases - default= 10 ("0" for complete list)


 * Aggregation (Interval)

only Day and Month and Year are available.

Retention period available:


 * Day: 90 days
 * Month: 4 months
 * Year: YTD starting from each 1st January

Known problems/bugs

 * encoding/decoding of strings

Special characters (non US-ASCII) are actually "illegible".


 * Aggregation (Interval)

Actually only Day and Month and Year works; the Week and Qrt are erroneously displayed, but there is no data for this aggregation.