Purposes of Web-Site

The Europa Analytics Metrics are web analytics standards for public authorities websites.

This web standards define the key metrics relevant in measuring the accomplishment of the communication objectives of the public authorities websites.

EU Member States as Target Audience

 * Goals
 * to raise awareness of the EU and build support for its policies and objectives
 * for this EC has to ensure the efficient impact of its communication.

EU citizens and Businesses as Target Audience
(Communicating with citizens of the EU is central. This however often takes place through media and multipliers.)


 * Goals
 * Inform of roles and actions of the EU, and in particular of the Commission;
 * Engage dialogue on the EU and its policies;
 * Create political understanding and support

see also