Communication Objectives

Communicating with citizens of the EU is central.

This however often takes place through media and multipliers.

As regards to the citizens in general, the Commission wishes to:


 * Inform citizens of roles and actions of the EU, and in particular of the Commission;
 * Engage with citizens through an open dialogue on the EU and its policies;
 * Create political understanding and support

The Commission's general communication objective is


 * to raise awareness of the EU and
 * build support

for its Policies and Objectives across the Member States and around the world.

In doing so, it must


 * ensure the coherence
 * of its messages and
 * of its Corporate image so as to
 * ensure the efficient impact of its communication.

Read Also

 * Digital Agenda for Europe
 * [[File:Communication-objectives.pdf]] Communication objectives - from White Book on Communication by DG COMM


 * COMMUNICATION TO THE COMMISSION Communicating about Europe via the Internet Engaging the citizens SEC (2007)1742 Brussels, 21 Dec. 07