Traditional Media Impact

Traditional Media Impact index is a proportion of overall media coverage generated by press releases, speeches, memos etc

The % is calculated by the total volume of policy (topic/domain) related media coverage, identified and triggered by the X+ keywords monitored – with the coverage directly attributable to press releases, speeches, memos etc.

On Digital Agenda
For 2013 the figure was 18%. In 2014 the index is provided on a weekly basis in weekly media report based on 50+ keywords monitored.