Search Terms Overview Report

The Search Terms Overview Report offers overview of the search terms (keywords) that have led to the analysed website or a specific URL. There is a possibility of choosing search terms coming from the external search engines, such a Google or Bing, as well as those coming from the internal search, i.e. Europa Search.

Measures and Variables

 * Search Term: keyword searched by users before accessing the analysed website or page;
 * offers information on the most popular search trends, keywords, and topics


 * Search Engine Domain: search engine that users used to search for a keyword before getting to the analysed website or page;
 * offers picture about the traffic origin


 * Landing Page: detailed URL of the page where users arrived from the search engine
 * Page views + %
 * Visits + %