Storytelling

Storytelling is the art of portraying real or fictitious events in words, images, and sounds. It is the conveying of events in words, and images, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and to instil moral values. Crucial elements of stories and storytelling include plot, characters, and narrative point of view.

Today the Storytelling is an issue getting more importance in the corporate communication; as an idea to make use of storytelling technique instead of communicating facts

"[...] Stories exert a powerful influence on human thoughts and behaviour. They consolidate memory, shape emotions, cue heuristics and biases in judgement, influence in-group/out-group distinctions, and may affect the fundamental contents of personal identity. It comes as no surprise that these influences make stories highly relevant to vexing security challenges such as radicalization, violent social mobilization, insurgency and terrorism, and conflict prevention and resolution. [...]"