WIIFM

WIIFM stands for What's In It For Me

It design the communication and marketing principle important as well as for copy-writers as speech writers. While preparing a paper of presentation, it is important to keep in mind the targeted audience and focus on point important to them.

The listeners or readers are self-interested. And they tend to pay attention only to those things that feel personally and professionally relevant, useful and pressing, and ignore the rest. If the audience is not captivated the message shall be tuned out.