Accelerated Mobile Pages

Google Accelerated Mobile Pages (or AMP) is an open source project and service to accelerate content on mobile devices. The service was launched in February 2016. The AMP provides a JavaScript library for developers and restricts the use of third-party JS.

The AMP is a way of fast-tracking content to mobile devices. It improves upon the traditional model of serving mobile content because it relies on a specific form of HTML, called AMP HTML, to strip down the presentation of content.